PRIME Protein Shakes × Pop-Tarts
Translating an Iconic Collaboration to E-commerce
For the launch of PRIME Protein Shakes × Pop-Tarts, my work focused on developing a product-first digital experience that brought the personality and flavors of the collaboration to life at e-commerce scale.
The visual direction combines recognizable Pop-Tarts flavor cues with the PRIME Protein Shakes packaging, creating imagery that feels ownable to the collaboration without competing with the product itself. That system was then extended across PDP assets, balancing brand storytelling, appetite appeal and functional product information.
ROLE
Art Direction + Digital Design
SCOPE
Launch Concepting · CG Imagery · PDP System · E-commerce
Building the PDP System
Each flavor follows the same core architecture while using its own palette, ingredient cues and product imagery. The shared system creates consistency across the portfolio while giving Strawberry, Blueberry and Fudge distinct visual personalities.
