CG Art Direction
Turning Visual Concepts into Finished Brand Imagery
PRIME and Alani launches often require a distinct visual world beyond the package. I develop CG concepts exploring composition, environment, product interaction and visual storytelling for use across POS and e-commerce.
The work shown here features concepts I originated that were selected for final execution. I partnered directly with CG artists to art direct each idea through rounds of development, guiding composition, product presentation, lighting, environment and graphic details through final render.
ROLE
Concept Development + CG Art Direction
SCOPE
Creative Concepting · CG Direction · POS · E-commerce · Digital
Alani Nu Cherry Twist / Concept + CG Art Direction
PRIME UFC 300 / Concept + CG Art Direction
PRIME × Kevin Durant / Concept + CG Art Direction
PRIME × Día de Muertos / Concept + CG Art Direction
PRIME Ice Pop Summer / Concept + CG Art Direction
PRIME × Auston Matthews / Concept + CG Art Direction