Packaging systems, product launches, campaign creative, CG art direction and retail experiences for brands including PRIME, Lunchly, Alani Nu, Kellogg’s and SC Johnson.

I’m a Chicago-based Senior Art Director and designer specializing in CPG packaging, brand systems and product launches. I’m often given a broad business objective and trusted to develop the creative direction from there. My work spans early concept through final execution. That includes building packaging systems, directing CG and photography, and translating ideas across retail, e-commerce, and campaign touchpoints.

My experience spans brands including PRIME, Lunchly, Alani Nu, Kellogg’s and SC Johnson. I’m comfortable moving between big-picture creative thinking and hands-on design, partnering with creative, marketing, production and cross-functional teams to turn an idea into a cohesive brand experience.

In over 10+ years, I’ve led photoshoots, mentored junior creatives and helped guide projects from concept development through production.