Kellogg’s Back to School

Reading expands kids' language and vocabulary, which can lead to better conversations, richer relationships and school successi. That's why Kellogg's is continuing its Feeding Reading partnership with Penguin Random House – to inspire more childhood reading, and fuel minds and bodies for the upcoming school year and beyond.

With the 4th year of Kellogg’s most popular promotion, the ask was to create a Back to School Retailer Toolkit including several elements along the shopper journey. Kellogg’s was looking for new ways to prioritize the kids and PRH books on our packaging and knowing that, we decided to capture images of kids reading books and used them on packaging and throughout the toolkit. We also worked with the character illustrator to create new character poses for the front of the box as well as to interact with the kids reading. The results were Gr-r-reat!

Photoshoot, Toolkit, and Promotional Packaging Design