Kellogg’s Back to School

Bringing Feeding Reading to Life Across Packaging + Retail

For the fourth year of Kellogg's Feeding Reading partnership with Penguin Random House, we developed a Back to School program that put kids and reading at the center of the shopper experience.

My work spanned the photoshoot, promotional packaging and retailer toolkit. We created a visual system around kids actively reading, pairing photography with newly illustrated character poses that allowed familiar Kellogg's characters to interact with the campaign story.

The direction extended across packaging, displays, digital and promotional touchpoints, creating one cohesive system throughout the shopper journey.

ROLE
Art Direction + Design

SCOPE
Photoshoot · Toolkit · Promotional Packaging Design