Ziploc Return to Routine

Extending “Use As Imagined” into a 360° Shopper Campaign

To extend Ziploc's “Use As Imagined” campaign into the first quarter, we developed a Return to Routine program centered on simple, unexpected ways the product could make everyday food preparation easier.

My work spanned photoshoot development and toolkit design, creating a colorful library of product-in-use imagery that could flex across the shopper journey. The visual system translated the larger brand campaign into practical, retail-focused moments while maintaining a consistent point of view across executions.

ROLE
Art Direction + Design

SCOPE
Photoshoot · Shopper Marketing · Retail Toolkit