Kellogg’s X Overwatch

Building a Collectible Pringles Packaging Series

For Kellogg's Overwatch promotion, we designed a series of limited-edition Pringles cans featuring characters from the game.

The system needed to give each character a distinct presence while keeping the cans cohesive as a collectible series. Character artwork, color and graphic elements change across the lineup while the core Pringles architecture keeps the product family visually connected.

ROLE
Packaging Design

SCOPE
Promotional Packaging · Character System · Limited Edition