Rice Krispies Treatmaking

This classic, delicious snack has been making memories for kids and parents alike for generations.

For this toolkit, we were briefed to create a full calendar year program centered around families creating memories while making Rice Krispies Treats together. With so many occasions, we didn’t have the budget for talent, so we improvised by using hand models. We used a top down approach to highlight the finished treats, and used the Rice Krispies blue as the background for strong brand recognition. The images were used across a variety of touch points throughout the toolkit.

Photoshoot and Toolkit Design