Rice Krispies Treatmaking

A Year-Round Visual System Built Around Making Together

For a year-long Rice Krispies Treats program, we created a flexible visual system around the moments families share while making treats together.

With the budget ruling out traditional talent photography across a full calendar of occasions, we developed a top-down approach using hand models, finished treats and simple seasonal storytelling. The consistent perspective and Rice Krispies blue created strong brand recognition while allowing the system to flex across Valentine's Day, Easter, Fourth of July, Halloween, Holiday and everyday occasions.

The resulting photography became a library of assets that could scale across the shopper toolkit, from key visuals and digital content to recipe cards and promotional executions.

ROLE
Art Direction + Design

SCOPE
Photoshoot · Shopper Toolkit · Content System