Tony the Tiger Sun Bowl
Creating an Identity for a New Title Sponsorship
When Frosted Flakes became title sponsor of the Sun Bowl, the partnership required a new identity that could bring together three distinct pieces of equity: Tony the Tiger, the history of the Sun Bowl and the character of El Paso.
My work focused on identity development and toolkit design, helping create a visual system that felt unmistakably Frosted Flakes while still working as a credible sports-event identity.
ROLE
Logo + Toolkit Design
SCOPE
Identity · Logo Development · Retail / Event Toolkit
Extending the Identity
The final identity was designed to move beyond the logo into a broader toolkit, creating a consistent visual presence across event and promotional applications.
Executive Creative Director: Sabrina Diez
Toolkit Creative Direction: Kelly Winkle
Toolkit Copywriter: Pam Nilsson
Toolkit Co-Art Director (Toolkit Design): Mike Cox
Haygarth, 2019