Suit Up with Spider-Man
An Integrated Kellogg's × Sony Promotion
For Kellogg's partnership with Sony Pictures Entertainment and Spider-Man: Far From Home, we created an integrated program that brought the idea of “suiting up” like a hero across packaging, digital, retail, and experiential touchpoints.
My work spanned toolkit design, interactive promotional packaging, and app design, translating the movie partnership across multiple Kellogg's brands while maintaining one recognizable campaign world.
ROLE
Art Direction + Design
SCOPE
Promotional Packaging · Shopper Toolkit · Digital / App · Experiential
Kellogg’s Cafe Activation
Adapting the Experience Without Losing the Idea
For the experiential portion of the campaign, I initially concepted a PR stunt that would bring Spider-Man directly into the takeout experience. Customers ordering from the Kellogg’s NYC Café would receive their food through a surprise “Spidey-style” home delivery.
Legal and logistical constraints made an off-site activation unworkable, so we pivoted the concept into an in-store experience. Spider-Man instead surprised guests at the café, dropping in to deliver the Spidey Surprise and preserving the theatrical reveal and unexpected interaction at the heart of the original idea.
MY ROLE
Experiential Concepting · Art Direction · Campaign Extension
Creative Director: Ryan Swierczek
Copywriter: Erin Collins
Haygarth, 2019