Suit up with Spiderman

Kellogg's teamed up with Sony Pictures Entertainment to help fans get excited about the much-anticipated summer blockbuster, Spider-Man: Far From Home.

The ask was to create a program that will give kids what they need to perform like a hero and let their inner hero out! The collaboration included a variety of special-edition Spider-Man: Far From Home-themed products with a superhero twist, interactive promotional packaging and a takeover of Kellogg's New York City Café.

Toolkit Design, Promotional Packaging Design, App Design

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Kellogg’s Cafe Event

To reinforce the partnership with Sony, we were asked to develop an event at Kellogg’s New York City café. When consumers ordered a ‘Spidey Surprise,’ they got an unexpected treat delivered Spidey style.

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Creative Director: Ryan Swierczek

Copy: Erin Collins

Haygarth: 2019

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