Kellogg’s × Jurassic World

Limited-Edition Packaging for an Entertainment Partnership

For Kellogg's partnership with Universal Pictures and Jurassic World: Fallen Kingdom, I designed the Keebler Fudge Stripes execution within a limited-edition Amazon-exclusive packaging program.

The challenge was to bring the cinematic world of Jurassic World onto pack while keeping the product and Keebler brand recognizable. The final design uses the packaging itself as part of the entertainment experience, connecting consumers to exclusive behind-the-scenes content from the film.

ROLE
Packaging Design

SCOPE
Promotional Packaging · Limited Edition · E-commerce