PRIME Launch Systems
Packaging, CG Concepting + Retail Toolkits
A selection of PRIME launches showing how a bottle brief develops into a larger launch system. Working with our creative and CG teams, I contribute across packaging, visual concepting, and the POS toolkits that bring each launch into retail and digital environments.
Campaign Typography
Custom typography is a separate part of our launch process and becomes a key visual element across the POS toolkit. I created the Summer Pop and Snowball Slushy treatments shown here, then carried the typography through the CG imagery, campaign artwork, and retail applications for each launch.
Campaign Typography
Custom typography is a separate part of our launch process and becomes a key visual element across the POS toolkit. I created the Summer Pop and Snowball Slushy treatments shown here, then carried the typography through the CG imagery, campaign artwork, and retail applications for each launch.
