PRIME Bottle Designs

Selected Concepts Across Partnerships + Special Editions

PRIME bottle and can briefs often begin with little more than a partner, athlete or launch objective. From that open starting point, the creative team develops multiple bottle directions for stakeholder review.

The work shown here features concepts I originated that were selected from the broader group of presented designs. Each explores a different way to bring the partner or launch idea into the recognizable PRIME bottle architecture while giving the collaboration its own visual identity.

ROLE
Packaging Design · Concept Development · Partnership + Special-Edition Packaging

SCOPE
Bottles · Cans · Partnership Editions · Dielines · Production Finishes