Lunchly Lil Sammies — Building a Three-Flavor Frozen Packaging System
Working alongside my Creative Director, I designed packaging across all three flavors of Lunchly Lil Sammies, creating a cohesive frozen-food system with distinct flavor identities and consistent brand recognition across the line. The work balanced playful shelf impact with the functional hierarchy required for product naming, flavor communication, nutrition, preparation, and frozen-storage messaging.
Peanut Butter & Strawberry Jelly
Bright pinks and energetic reds give the Strawberry package a playful, immediately recognizable flavor identity. The warm fruit-spread imagery adds appetite appeal, while the high-contrast wordmark, black descriptor panel, and protein callout keep the information clear and easy to scan.
Peanut Butter & Grape Jelly
Rich purples and magentas distinguish the Grape variety while keeping it visually connected to the larger Lil Sammies system. Darker jelly tones create depth and reinforce the classic flavor, while the repeated hierarchy and dynamic sandwich imagery maintain strong family recognition.
Cookies & Cream Spread
Electric blue gives Cookies & Cream a distinctive identity within the lineup and signals that it is the system’s more unexpected flavor. Crisp black-and-white ingredient cues reinforce the cookies-and-cream profile, while the shared package architecture keeps it unmistakably part of the Lil Sammies family.