Glade Atmosphere Collection

Creating a Visual Language for Fragrance

For the launch of Glade's Atmosphere Collection, my role was to develop a visual system of scent cues that translated each fragrance into an ownable visual world.

Using color, ingredients and atmospheric imagery, I created a family of compositions that differentiated the fragrances while keeping the collection cohesive. The imagery was designed to scale across the portfolio and provide a consistent way to communicate scent in shopper and digital environments.

ROLE
Visual Concepting + Design

SCOPE
Visual Concepting · Scent Cues · Shopper / Digital Toolkit