Tony the Tiger Bowl Logo

Frosted Flakes became the title sponsor of the newly-named Tony the Tiger Sun Bowl. The multiyear partnership is marked by Tony the Tiger being the first mascot to lend his name to a college football bowl game.

The ask was to create a logo that brings together the Frosted Flakes brand, the Sun Bowl, and El Paso Texas heritage.

Logo and Toolkit Design

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Executive Creative Director: Sabrina Diez

Toolkit Creative Direction: Kelly Winkle

Toolkit Copy: Pam Nilsson

Toolkit Co-Art Director (Toolkit Design): Mike Cox

2019 Haygarth

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