CG Concepting

Once a packaging direction is established, I often help develop the imagery that brings the launch to life. I brainstorm and present visual concepts with the creative team, and when one of my ideas is selected, I work directly with our CG artists to develop the final image.

The finished imagery is used across POS, product-detail pages, e-commerce, and digital launches. This gallery highlights a selection of produced work rather than every asset from each campaign.